{"id":3662,"date":"2021-10-26T17:38:04","date_gmt":"2021-10-26T23:38:04","guid":{"rendered":"https:\/\/www.crpa-acrp-bulletin.ca\/?p=3662"},"modified":"2021-10-26T17:38:04","modified_gmt":"2021-10-26T23:38:04","slug":"le-langage-clair-et-simple-soutient-une-communication-claire-et-inspire-confiance","status":"publish","type":"post","link":"https:\/\/www.crpa-acrp-bulletin.ca\/fr\/2021\/10\/26\/le-langage-clair-et-simple-soutient-une-communication-claire-et-inspire-confiance\/","title":{"rendered":"Le langage clair et simple soutient une communication claire et inspire confiance"},"content":{"rendered":"<p><a href=\"#resume\"><input class=\"search-submit\" type=\"submit\" value=\"R\u00e9sum\u00e9\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3629 size-full\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/Unclear.jpeg\" alt=\"The word &quot;unclear&quot; with &quot;un&quot; crossed out\" width=\"1500\" height=\"860\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/Unclear.jpeg 1500w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/Unclear-300x172.jpeg 300w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/Unclear-1024x587.jpeg 1024w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/Unclear-768x440.jpeg 768w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/Unclear-720x413.jpeg 720w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/Unclear-520x298.jpeg 520w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/Unclear-320x183.jpeg 320w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>Communicating technical information to a non-technical audience without compromising intent or accuracy can be challenging. Using plain language can help you make your message easier to understand, so it\u2019s no surprise that many radiation protection organizations support the use of plain language.<\/p>\n<p>When I started writing this article, I wanted to tell you about a new plain language toolkit developed by <a href=\"https:\/\/evidencefordemocracy.ca\/en\">Evidence for Democracy<\/a> (E4D). As I started writing, I couldn\u2019t help wondering who in the radiation protection community was already using plain language. It turns out there\u2019s a lot of support for plain language communication in your communities.<\/p>\n<p>So I\u2019m still going to tell you about the E4D toolkit, but then I\u2019m going to share with you some of the reasons plain language is encouraged in radiation protection.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3621\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-banner-300x183.png\" alt=\"Cover image of Preparing Plain Language Summaries: A Toolkit\" width=\"300\" height=\"183\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-banner-300x183.png 300w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-banner-1024x625.png 1024w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-banner-768x469.png 768w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-banner-720x440.png 720w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-banner-520x318.png 520w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-banner-320x195.png 320w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-banner.png 1500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Who is Evidence for Democracy?<\/h2>\n<p>E4D is a non-partisan Canadian non-profit organization that advocates for evidence-based policy making in government.<\/p>\n<p>E4D believes science communication needs to be easy to understand for it to be useful to the public and other stakeholders. They also recognize that scientific research can be very complex and technical. It\u2019s not always easy for scientists to translate their work so it can be easily understood by the general public.<\/p>\n<p>To help technical experts write easy-to-understand summaries of their research, E4D developed a set of tools and best practices to guide public science communication. <a href=\"https:\/\/drive.google.com\/file\/d\/1d-NSSG-kd-vysFBB5vJUmCreAILGGrbX\/view\"><em>Preparing Plain Language Summaries: A Toolkit by Evidence for Democracy<\/em><\/a> can be found in the training section of the E4D website. The toolkit is intended to help scientists write plain language summaries, but the advice is applicable to other kinds of plain language writing as well.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3623\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-adaptation-281x300.png\" alt=\"Preparing Plain Language Summaries infographic\" width=\"281\" height=\"300\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-adaptation-281x300.png 281w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-adaptation-960x1024.png 960w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-adaptation-768x819.png 768w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-adaptation-1440x1536.png 1440w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-adaptation-1920x2048.png 1920w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-adaptation-720x768.png 720w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-adaptation-520x555.png 520w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/E4D-adaptation-320x341.png 320w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/>What is plain language?<\/h2>\n<p>According to the <a href=\"https:\/\/www.iplfederation.org\/plain-language\/\">International Plain Language Federation<\/a>, \u201ca communication is in\u00a0plain language\u00a0if its wording, structure, and design are so clear that the intended readers can easily find what they need, understand what they find, and use that information.\u201d<\/p>\n<p>Plain language is clear and direct. It uses common, everyday words in short sentence and short paragraphs. It is designed to help your reader focus on the message without being distracted by complicated language. In the E4D toolkit, author Farah Qaiser reminds scientists that \u201cthe words that are common to you, an expert in your field, may not be common to your audience\u201d (p. 19).<\/p>\n<p>According to Qaiser, \u201cwhat makes writing in plain language different is the focus on the reader\u201d (p. 5). That is the first rule of plain language: write for your audience. When you write with your reader\u2019s needs in mind, they will be more receptive to your message.<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<h2>Support for plain language in radiation protection<\/h2>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3207 size-thumbnail\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/05\/CNSC-150x150.jpg\" alt=\"CNSC logo\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/05\/CNSC-150x150.jpg 150w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/05\/CNSC-300x300.jpg 300w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/05\/CNSC-80x80.jpg 80w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/05\/CNSC-320x320.jpg 320w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/05\/CNSC.jpg 350w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>Canadian Nuclear Safety Commission (CNSC)<\/h3>\n<p>CNSC, in <a href=\"https:\/\/nuclearsafety.gc.ca\/eng\/acts-and-regulations\/regulatory-documents\/published\/html\/regdoc3-4-1\/index.cfm\"><em>REGDOC-3.4.1<\/em><em>:\u00a0Guide for Applicants and Intervenors Writing CNSC Commission Member Documents<\/em><\/a>, recommends using plain language (<a href=\"https:\/\/nuclearsafety.gc.ca\/eng\/acts-and-regulations\/regulatory-documents\/published\/html\/regdoc3-4-1\/index.cfm?pedisable=true#sec3-1-3\">3.1.3 Use plain language<\/a>):<\/p>\n<p style=\"padding-left: 40px;\"><em>Effective communication relies on plain language. Communicating in plain language means being clear and concise, using short sentences, keeping to the facts and writing in a way that is easy to read and understand.<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>While the Commission depends on [Commission Member Documents] that are technically and legally sound, it is important to convey information in language that is as plain as possible.<\/em><\/p>\n<p>They go on to provide suggestions to \u201chelp convert complex messages and legal and technical jargon into plain language that is understandable to a wide audience, without compromising the content\u2019s intent or accuracy.\u201d<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"https:\/\/www.flickr.com\/photos\/nrcgov\/ alignright wp-image-3631 size-medium\" title=\"US NRC logo | Source: https:\/\/www.flickr.com\/photos\/nrcgov\/\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/US-NRC-logo-300x114.jpg\" alt=\"US NRC logo\" width=\"300\" height=\"114\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/US-NRC-logo-300x114.jpg 300w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/US-NRC-logo-768x291.jpg 768w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/US-NRC-logo-720x273.jpg 720w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/US-NRC-logo-520x197.jpg 520w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/US-NRC-logo-320x121.jpg 320w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/US-NRC-logo.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>US Nuclear Regulatory Commission (NRC)<\/h3>\n<p>NRC also advocates for the use of plain language to support their \u201cimportant mission,\u201d which is to \u201cregulate, license, and oversee the nation\u2019s civilian use of nuclear materials to protect both people and the environment.\u201d<\/p>\n<p style=\"padding-left: 40px;\"><em>Because this mission is so important, we want you to be informed about\u2014and have a reasonable opportunity to participate meaningfully in\u2014our activities. We see plain writing as a key to achieving that goal. After all, how can you become informed and involved if you don\u2019t understand what we say and write? More importantly, why should you trust us to achieve our mission if we can\u2019t clearly communicate important concepts?<\/em> (<a href=\"https:\/\/www.nrc.gov\/public-involve\/open\/plain-writing\/benefits.html\"><em>Plain Writing and Its Benefits<\/em><\/a>)<\/p>\n<p>NRC acknowledges that, if they fail to effectively communicate their decisions, which ultimately affect the health and safety of people and the environment, they risk compromising their mission and public confidence in them.<\/p>\n<p>Although no one knows the true cost of poor communication, the available information suggests it\u2019s high. It isn\u2019t easy to explain complex technical concepts in plain language, but it pays off in positive results like increased public confidence, licensee compliance, and enhanced safety and security.<\/p>\n<p>Visit NRC\u2019s website to learn more about their <a href=\"https:\/\/www.nrc.gov\/public-involve\/open\/plain-writing\/nrc-philosophy.html\">plain writing philosophy, techniques, and guidance<\/a>.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3634\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/ICRP-logo-300x99.jpg\" alt=\"ICRP logo\" width=\"300\" height=\"99\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/ICRP-logo-300x99.jpg 300w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/ICRP-logo-768x253.jpg 768w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/ICRP-logo-720x237.jpg 720w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/ICRP-logo-520x171.jpg 520w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/ICRP-logo-320x105.jpg 320w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/ICRP-logo.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>International Commission on Radiological Protection (ICRP)<\/h3>\n<p>In her 2015 presentation \u201cThe Future of ICRP\u2014Towards a Centenary and Beyond,\u201d given at the ICRP symposium in Seoul, South Korea, chairperson Claire Cousins included \u201cproduce [a] plain language overview of the system of radiological protection and summaries of recommendations\u201d in her eight future plans. She also documented this commitment to plain language in an article of the same name in the <a href=\"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0146645315613480\"><em>Annals of the ICRP<\/em><\/a>:<\/p>\n<p style=\"padding-left: 40px;\"><em>ICRP will be considering different ways of working with other organisations to strengthen engagement with the wider radiological protection community. ICRP publications are often complex technical documents, and part of \u201cwider engagement\u201d is to produce a plain language overview of the system of radiological protection and a summary of recommendations.<\/em> (p. 7)<\/p>\n<p>One of the priorities set out in the <a href=\"https:\/\/www.icrp.org\/docs\/ICRP%20Strategic%20Plan%202016-2020.pdf\"><em>2016\u20132020 ICRP Strategic Plan<\/em><\/a> is \u201cto further promote awareness of the System of Radiological Protection and broaden access to its recommendations\u201d by improving \u201cuser-friendliness of publications, [for example] through plain-language summaries.\u201d<\/p>\n<p>Producing \u201crecommendations that are easy to understand and apply, inclusive, and accessible to everyone\u201d remains a promise that appears in a banner on the <a href=\"https:\/\/www.icrp.org\/\">ICRP website<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3650\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RPNextGen_001.png\" alt=\"\" width=\"1500\" height=\"375\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RPNextGen_001.png 1500w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RPNextGen_001-300x75.png 300w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RPNextGen_001-1024x256.png 1024w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RPNextGen_001-768x192.png 768w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RPNextGen_001-720x180.png 720w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RPNextGen_001-520x130.png 520w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RPNextGen_001-320x80.png 320w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3636\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/IAEA-flag-300x169.jpeg\" alt=\"Flag of International Atomic Energy Agency (IAEA)\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/IAEA-flag-300x169.jpeg 300w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/IAEA-flag-1024x576.jpeg 1024w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/IAEA-flag-768x432.jpeg 768w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/IAEA-flag-720x405.jpeg 720w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/IAEA-flag-520x293.jpeg 520w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/IAEA-flag-320x180.jpeg 320w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/IAEA-flag.jpeg 1365w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>International Atomic Energy Agency (IAEA)<\/h3>\n<p>One of the primary objectives set out in <a href=\"https:\/\/www-pub.iaea.org\/MTCD\/Publications\/PDF\/Pub1467_web.pdf\"><em>IAEA Safety Standards for Protecting People and the Environment: Criteria for Use in Preparedness and Response for a Nuclear or Radiological Emergency<\/em><\/a> is \u201cto propose a basis for a plain language explanation of the criteria for the public and for public officials that addresses the risks to human health of radiation exposure and provides a basis for a response that is commensurate with the risks\u201d (p. 2).<\/p>\n<p>Acknowledging that \u201cdecision makers take actions and the public follow instructions best when they understand how the actions provide for the safety of the public\u201d (p. 50), the IAEA standards call for a plain language explanation of the risks to be provided whenever dose levels may result in an emergency exposure situation, \u201cto allow [decision makers and the public] to make informed decisions about what actions they will take\u201d (p. 7).<\/p>\n<p style=\"padding-left: 40px;\"><em>Decision makers in an emergency and the public may have only a limited or no understanding of the principles of radiation protection, the risks associated with radiation exposure and the appropriate actions that can be taken to reduce these risks. This Safety Guide therefore also provides a plain language explanation of the operational criteria, to assist in the communication of the purpose of each of the criteria and the associated protective actions and other response actions.<\/em> (p. 3)<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3638\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/EPA-Office-300x197.jpeg\" alt=\"Environmental Protection Agency Headquarters Building in Washington, DC\" width=\"300\" height=\"197\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/EPA-Office-300x197.jpeg 300w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/EPA-Office-1024x674.jpeg 1024w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/EPA-Office-768x505.jpeg 768w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/EPA-Office-720x474.jpeg 720w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/EPA-Office-520x342.jpeg 520w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/EPA-Office-320x211.jpeg 320w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/EPA-Office.jpeg 1263w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>US Environmental Protection Agency (EPA)<\/h3>\n<p>In a handbook called <a href=\"https:\/\/nepis.epa.gov\/Exe\/ZyNET.exe\/500025HA.txt?ZyActionD=ZyDocument&amp;Client=EPA&amp;Index=2016%20Thru%202020%7C1991%20Thru%201994%7C2011%20Thru%202015%7C1986%20Thru%201990%7C2006%20Thru%202010%7C1981%20Thru%201985%7C2000%20Thru%202005%7C1976%20Thru%201980%7C1995%20Thru%201999%7CPrior%20to%201976%7CHardcopy%20Publications&amp;Docs=&amp;Query=Communicating%20Radiation%20Risks%20%20Crisis%20Communication%20Emergency%20Responders&amp;Time=&amp;EndTime=&amp;SearchMethod=2&amp;TocRestrict=n&amp;Toc=&amp;TocEntry=&amp;QField=&amp;QFieldYear=&amp;QFieldMonth=&amp;QFieldDay=&amp;UseQField=&amp;IntQFieldOp=0&amp;ExtQFieldOp=0&amp;XmlQuery=&amp;File=D%3A%5CZYFILES%5CINDEX%20DATA%5C06THRU10%5CTXT%5C00000007%5C500025HA.txt&amp;User=ANONYMOUS&amp;Password=anonymous&amp;SortMethod=h%7C-&amp;MaximumDocuments=15&amp;FuzzyDegree=0&amp;ImageQuality=r85g16\/r85g16\/x150y150g16\/i500&amp;Display=hpfr&amp;DefSeekPage=x&amp;SearchBack=ZyActionL&amp;Back=ZyActionS&amp;BackDesc=Results%20page&amp;MaximumPages=1&amp;ZyEntry=1&amp;SeekPage=x\"><em>Communicating Radiation Risks: Crisis Communications for Emergency Responders<\/em><\/a>, the EPA advises using plain language to cut through the \u201cmental noise\u201d that makes it difficult for people to understand emergency responders during a crisis (p. 10):<\/p>\n<p style=\"padding-left: 40px;\"><em>During emotionally charged, high-stress situations, people may experience \u201cmental noise,\u201d an emotional block that can make it difficult to hear, understand, or remember information. Research shows that by following the three steps below, your audience will more easily understand your messages.<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em><strong>Keep it simple:<\/strong> Use plain language that avoids jargon and scientifically complex terms.<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em><strong>Keep it brief:<\/strong> Make messages for the public brief, concise and clear.<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em><strong>Keep it to the point:<\/strong> Follow the \u201c27\/9\/3\u201d rule:<\/em><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>27 total words is all print media usually allow for a quote.<\/em><\/li>\n<li><em>9 seconds is what television and radio media outlets usually allow for a sound bite.<\/em><\/li>\n<li><em>3 key messages is all the public can process during a high-stress situation.<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3640\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/World-Health-Organization-300x200.jpeg\" alt=\"World Health Organization (WHO \/ OMS) Logo at WHO Headquarters - Geneva, Switzerland\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/World-Health-Organization-300x200.jpeg 300w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/World-Health-Organization-1024x683.jpeg 1024w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/World-Health-Organization-768x512.jpeg 768w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/World-Health-Organization-720x480.jpeg 720w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/World-Health-Organization-520x347.jpeg 520w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/World-Health-Organization-320x214.jpeg 320w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/World-Health-Organization.jpeg 1253w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>World Health Organization (WHO)<\/h3>\n<p>WHO, as part of their <a href=\"https:\/\/www.who.int\/mediacentre\/communication-framework.pdf\">strategic framework for effective communications<\/a>, advises using plain language:<\/p>\n<p style=\"padding-left: 40px;\"><em>Communicators must translate technical information into messages non-expert audiences can understand. People are more likely to trust and act on information they understand. To ensure the target audience understands WHO information, advice and guidance, communicators must:<\/em><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>be clear about the desired outcome<\/em><\/li>\n<li><em>get to the point quickly<\/em><\/li>\n<li><em>know what the audience wants and needs.<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3642\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RSIC-logo-300x79.jpg\" alt=\"RSIC logo\" width=\"300\" height=\"79\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RSIC-logo-300x79.jpg 300w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RSIC-logo-768x201.jpg 768w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RSIC-logo-980x262.jpg 980w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RSIC-logo-720x189.jpg 720w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RSIC-logo-520x136.jpg 520w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RSIC-logo-320x84.jpg 320w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2021\/10\/RSIC-logo.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Radiation Safety Institute of Canada (RSIC)<\/h3>\n<p>One of CRPA\u2019s respected corporate members, RSIC, is so committed to the benefits of plain language they\u2019ve made it their <a href=\"https:\/\/radiationsafety.ca\/about-us\/\">guiding principle<\/a>:<\/p>\n<p style=\"padding-left: 40px;\"><em>Our commitment to the principle of \u201cgood science in plain language\u201d guides everything we do.<\/em><\/p>\n<p>On <a href=\"https:\/\/radiationsafety.ca\/\">their website<\/a>, RSIC describes themselves as \u201can independent not-for-profit national organization dedicated to promoting and advancing radiation safety in the workplace, in the environment and in the community.\u201d<\/p>\n<p>When serving as \u201can expert, independent source of high quality scientific and technical studies, independent reviews and evaluations of radiation safety issues,\u201d RSIC uses plain language to ensure \u201cemployees, patients, residents, or stakeholders clearly understand the findings.\u201d (<a href=\"https:\/\/radiationsafety.ca\/radiation-consulting-surveys\/radiation-and-emf-surveys\/studies-evaluations-and-reviews\/\">RSIC website<\/a>)<\/p>\n<h2>Conclusion<\/h2>\n<p>There are a number of reasons why these radiation-related organizations promote the use of plain language:<\/p>\n<ul>\n<li>It focuses on the reader\u2019s needs by providing information that is easy to understand and apply, even if they have a limited understanding of radiation protection.<\/li>\n<li>It clearly communicates important information that affects the health and safety of people and the environment. People are more likely to trust and act on information they understand.<\/li>\n<li>It pays off in positive results like increased public confidence, licensee compliance, and enhanced safety and security.<\/li>\n<\/ul>\n<p>Are you using plain language principles in your communication efforts? Would you like to learn more about plain language and how to make it work for you? Watch for more in coming issues of the <em>Bulletin<\/em>.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> To learn more about how to write for your intended readers, go back and read my <a href=\"https:\/\/www.crpa-acrp-bulletin.ca\/2021\/02\/28\/lets-be-clear-how-to-write-for-your-intended-readers\/\">February <em>Bulletin<\/em> article<\/a>.<\/p>\n<div id=\"resume\" style=\"padding: 8px 5px 5px 5px; background-color: #eeeeee; border: #dddddd 2px solid;\">\n<h4>R\u00e9sum\u00e9 : Soyons clairs : Le langage clair et simple soutient une communication claire et inspire confiance<\/h4>\n<p>Communiquer de l\u2019information technique avec un public de non-initi\u00e9s sans en compromettre l\u2019intention ou l\u2019exactitude peut \u00eatre difficile pour les experts en radioprotection et en physique de la sant\u00e9. Simple et direct, utilisant des mots courants et des phrases courtes, le langage clair peut aider \u00e0 y parvenir. Le langage clair \u00e9tant con\u00e7u pour aider le lectorat \u00e0 comprendre le message sans se laisser distraire par le langage compliqu\u00e9, il n\u2019est pas surprenant que plusieurs organismes de radioprotection encouragent son utilisation. Dans son article, Michelle \u00e9tudie l\u2019utilisation du langage clair dans la radioprotection et fournit des ressources pour vous aider \u00e0 utiliser le langage clair dans vos communications.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"padding: 10px 10px 0 10px; background-color: #eeeeee; border: #dddddd 2px solid;\">\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2794 alignright\" src=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2020\/12\/Michelle-bio.jpg\" alt=\"Michelle Boulton\" width=\"125\" height=\"125\" srcset=\"https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2020\/12\/Michelle-bio.jpg 200w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2020\/12\/Michelle-bio-150x150.jpg 150w, https:\/\/www.crpa-acrp-bulletin.ca\/wp-content\/uploads\/2020\/12\/Michelle-bio-80x80.jpg 80w\" sizes=\"auto, (max-width: 125px) 100vw, 125px\" \/>Michelle Boulton<\/h2>\n<p>Michelle Boulton est sp\u00e9cialiste de la communication limpide. Elle emploie un langage et un style simples pour aider sa client\u00e8le \u00e0 traduire une information complexe en un contenu que tous peuvent comprendre et utiliser. Avec son \u00e9quipe, elle aide \u00e0 la production du\u00a0<em>Bulletin<\/em>\u00a0de l\u2019ACRP depuis 2007. Pour en savoir plus sur Michelle, allez lire son profil\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/michelle-l-boulton\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"padding: 10px 10px 10px 10px; background-color: #eeeeee; border: #dddddd 2px solid;\">\n<h2 style=\"color: #e93b25;\">Vous voulez lire d\u2019autres articles comme celui-ci ?<\/h2>\n<p>Le\u00a0<em>Bulletin<\/em> de l\u2019Association canadienne de la radioprotection (ACRP) est une publication essentielle \u00e0 tout professionnel de la radioprotection du Canada. Son contenu \u00e9ditorial procure aux professionnels de la radioprotection les enseignements, l\u2019information, les conseils et les solutions utiles, tous n\u00e9cessaires pour demeurer \u00e0 l\u2019avant-garde de la profession.<\/p>\n<p>Abonnez-vous aujourd\u2019hui pour que nous vous envoyions un courriel chaque fois qu\u2019un nouveau num\u00e9ro est mis en ligne. Revisitez souvent le site entre chaque num\u00e9ro pour obtenir les mises \u00e0 jour et consulter de nouveaux articles.<\/p>\n<p>Ne ratez aucun num\u00e9ro. Abonnez-vous d\u00e8s aujourd\u2019hui !<\/p>\n<a class=\"maxbutton-3 maxbutton maxbutton-abonnez-vous\" target=\"_blank\" title=\"Abonnez-vous !\" rel=\"noopener\" href=\"https:\/\/mailchi.mp\/3cpublications\/5baszj3vti\"><span class='mb-text'>Abonnez-vous<\/span><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Communiquer de l\u2019information technique avec un public de non-initi\u00e9s sans en compromettre l\u2019intention ou l\u2019exactitude peut \u00eatre difficile pour les experts en radioprotection et en physique de la sant\u00e9.<\/p>\n","protected":false},"author":82,"featured_media":3627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fr"],"yoast_head":"<!-- This site is optimized with the Yoast 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